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Archive for the ‘Viral marketing’ Category

Chinese Grassroots Remix

Posted in China, News From China, Viral marketing, tagged , , , , , on April 8, 2010 | Leave a Comment »

Tonight, Henry Jenkins, the media scholar who coined the term “Transmedia”, came to our class to share with us his insights into many current fascinating media phenomena such as convergence culture, spreadable message, and empowered grass roots fan culture. Last fall I read in the L.A.Times about Dr. Jenkin’s coming to USC Annenberg school from [...]

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What Makes Things Go Viral On the Internet?

Posted in Video, Viral marketing, Word of Mouth Marketing on March 1, 2010 | 2 Comments »

(This viral video currently has 890 tweets on Twitter according to bitly.tv) Speaking of things going viral online, the first thing that came to my mind is bitly.tv, an experimental project by social media trend-capturing star bit.ly. As defined by themselves, Bitly TV “showcases the most viral videos shared on bit.ly”. Besides showing videos, Bit.ly [...]

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