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Archive for the ‘Word of Mouth Marketing’ Category

Are Facebook’s “Open Graph/Like Button” the Reincarnation of Old “Beacon”?

Posted in Facebook, Online Privacy, Social Networks, Word of Mouth Marketing, tagged , , , , on April 22, 2010 | 2 Comments »

Facebook rolled out universal “Like” button and “Open Graph” features yesterday, and is ambitiously partnering with sites all over the web to turn users’ personal interests and online activities into a newsfeed for the now-expanded Facebook ecosystem. While this behavior seems like déjà vu, recalling Facebook’s Beacon online tracking program which was launched 3 years [...]

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What Makes Things Go Viral On the Internet?

Posted in Video, Viral marketing, Word of Mouth Marketing on March 1, 2010 | 2 Comments »

(This viral video currently has 890 tweets on Twitter according to bitly.tv) Speaking of things going viral online, the first thing that came to my mind is bitly.tv, an experimental project by social media trend-capturing star bit.ly. As defined by themselves, Bitly TV “showcases the most viral videos shared on bit.ly”. Besides showing videos, Bit.ly [...]

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